Nitrotaps

New York's Premier Coffee Catering company was confident enough to call itself the latest coffee movement. The previous logo of NitroTaps has been working for the brand to some extent until they decided to take the business to a new level. We are supporters of minimal ideation, or in other words, we are always looking for design compliance with a minimal approach.

It allows us to record the symbol in the audience's mind without causing any complications. So the two-word brand name NitroTaps required us to integrate a tap and coffee cup symbol in the typography to create the brand mark. However, we were careful to install the components the way the logo look modern and easy to understand.